THE BLOOM GENERATION PART 1
Part 1 of our Spring/Summer collection has landed! Say hello to The Bloom Generation – an anthem to the rising stars of the digital age, where creative expression is a universal right and social media is your megaphone.
The colour palette for the range has drawn its inspiration from 80s pop – with a hint of LH psychedelia of course! For the first release, we introduce you to three of The Bloom Generation prints (HINT: There’s three more prints on their way).
Déjà Vu… Is it now, or then? Your mind playing tricks, or your dreams made reality?
Déjà Vu is like the inside of an 80s kaleidoscope – fuchsia, turquoise, green and purple clash in perfect harmony. We’ve got a brand new unisex style in this print – a button up shirt. It’s the perfect present to get your man, that you know you’ll end up stealing from his wardrobe anyway.
Ecstasy… A vision of euphoria, I come alive in the night time. Floating high above the clouds, the brightest diamond amongst the stars.
The most psychedelic of our summer prints, Ecstasy’s pretty lilacs, blues and pinks contrast with a shock of lime green and edgy embossing. The Ecstasy slip dress is sure to be one of your favourite styles this season – perfect to team with ankle boots and a sparkly choker for effortless festival vibes.
Utopia… Dreaming of the place where love, freedom and beauty play in abundance. If it can be fantasy, it can be truth. It’s perfect. It’s paradise.
We know you’re going to love this print… It’s like psychedelic paradise! Turquoise blues and sea greens remind us of tropical hideaways where the jungle meets the ocean. The cotton cropped tee, slip dress, flirty eco-friendly tencel skirt and bike shorts straight-outta Fresh Prince are all destined to be on high rotation in your wardrobe this season.
The premiere drop for The Bloom Generation features DJ Rhyme kicking it in our September styles. LA based photographer Clint Robert captured bloomer Rhyme skating, biking and strutting the streets of Venice Beach to the beat of The Bloom Generation. This girl seriously nailed the vibe, with her girl-next-door style (if your neighbour was an uber cool, hip hop spinning DJ) and effortless steeze.
ANOTHER HINT: Each drop of The Bloom Generation will feature a NEW bloomer… Can you guess who will be next?
All of the threads featured in the campaign are now available online at www.liberatedheart.com.
ONE LAST HINT: If you want to score a cheeky new-season discount code, talk to our pals at NAKID Magazine.
CREDITS:
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